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Fiveten shoes advertisement

1.- Where will you publish your ad? Why did you choose that source? 

In a street, because I think that more people are going to read it.

2.- What are the characteristics of your product? what is the message that you want to transmit?

My product is going a be bicycle shoes to adhere to the pedal. The message is that if you use those shoes you are going to ride fast.

3.- Who will be your target audience? (specify gender, age, preferences, who these people are, etc.)

This advertisement is for people in a range between 13 and 50 years old that ride in a bicycle in the mountain, can be male or female.

4.- What stereotype will you use? Why will you use it? What does this stereotype represent?

The stereotype that I`m going to use is a man riding a downhillbike, because he represents the message of the brand. That man represents that if you use those shoes you are going to ride fast.

5.- What rhetoric device(s) will you use? Ethos, Pathos or Logos? (min. 1, max. 2). Why did you choose this/these rhetoric device(s)? How will they be present in your advertisement?

Ethos, because that structure represent better image of the brand and the stereotype that is the man ridind a bicycle. He are going to be represented as a faster rider, as it says the slogan: "If you want to ride like Sam Hill, use fiveten shoes".

6.- What will be your slogan? What kind of images will you use? What will be your ad layout? Why? 

The slogan is: "If you want to ride like Sam Hill, use fiveten shoes". The image is a picture of Sam Hill riding in the mountain.